Jimmy's Boba: A Young Learner's Guide to Entrepreneurship

Introducing "Jimmy's Boba", an empowering children's book that introduces the world of entrepreneurship through the story of Jimmy Tsai, a spirited young boy who discovers his passion for business at an early age.

Brought to life by Jonathan Lee, Kevin Feng, and talented illustrator Jackie Tsang, this story follows Jimmy as he embarks on a journey to open his own boba shop, while discovering that conventional careers might not be his "cup of tea". This story was born out of a desire for a children's book that showcased non-traditional career paths with a splash of Taiwanese-Canadian heritage (which Jonathan and Kevin both share!) Through this fun and engaging story, young learners are guided through the process of planning, launching, and managing a business! 

Our aim is to inspire children to consider diverse avenues, explore their true interests, and pursue their passions fearlessly - even if it is not a traditional path! 

Key Elements of the Story

• Entrepreneurial Journey: The plot provides a high-level framework for starting a business venture in a way that is accessible for young learners. Jimmy faces realistic milestones such as gauging demand and supply, finding a suitable storefront location, securing financing, building inventory and supplies, hiring staff, marketing, and exploring future growth opportunities.
• Overcoming Challenges: Jimmy's journey is not without its own hiccups. His story teaches resilience, problem solving, and the power of a supportive community.
• Parent/Guardian Involvement: The end of the book includes a fun fill-in-the-blank worksheet that allows children and supportive adults to bring their own business ideas to life!